The short version
- 306 finance tools reviewed – the complete stock of our finance tool database, as at September 2026.
- 121 tools (39.5 per cent) state no concrete price. Four in ten vendors leave you guessing what their product costs.
- The larger the target customer, the less pricing: among tools aimed explicitly at large corporates, only 40 per cent state a figure. Among tools for small and mid-sized companies it is 65 per cent.
- 77 per cent of price quotes are in US dollars (142 of 185); only 30 are in euros. For a euro budget that means conversion and an exchange rate to plan around.
- A median of 5 named integrations per tool – the mean is 8, because a handful of vendors list up to 70.
The analysis is our own. It draws on the fact sheets of all 306 tool pages, not on a survey or a third-party study.
What we reviewed
Every tool page in our database carries a fact sheet with four entries: category, target customer, pricing model and cheapest price. Most also carry a list of integrations. We read these fields across all 306 tools on 18 September 2026 and counted them.
Only an entry containing a figure counts as a concrete price. Wording such as “on request”, “not public” or an empty field counts as a missing entry.
Finding 1: four in ten vendors publish no price
185 of the 306 tools state a concrete entry price. 121 do not. The most common reason is the pricing model itself: 106 tools explicitly carry “price on request”.
| Pricing model | Tools | Share | of which with a figure |
|---|---|---|---|
| Paid with a price list | 176 | 57.5 % | 85.2 % |
| Price on request | 106 | 34.6 % | 20.8 % |
| Freemium | 16 | 5.2 % | 68.8 % |
| Free | 6 | 2.0 % | 33.3 % |
The third row is the notable one: even among tools with a free entry tier, close to a third give no reliable price for the paid tiers. Free does not mean the costs are transparent.
Finding 2: those selling to corporates stay silent on price
Target customer explains pricing transparency better than category does. Tools aimed exclusively at large corporates state a figure least often.
| Target customer | Tools | with a concrete price |
|---|---|---|
| Small and mid-sized companies | 40 | 65.0 % |
| Both | 244 | 61.9 % |
| Large corporates | 20 | 40.0 % |
By category the difference is small: between 55.3 per cent (execution and control) and 64.0 per cent (outcomes and measurement) lie fewer than nine percentage points. Whether a vendor publishes its price depends barely at all on what the tool does – and largely on who it wants to sell to.
Finding 3: the euro is the exception
Of the 185 price quotes, 142 are in US dollars. Euro prices appear for only 30 tools.
| Currency | Price quotes | Share |
|---|---|---|
| US dollar | 142 | 76.8 % |
| Euro | 30 | 16.2 % |
| British pound | 7 | 3.8 % |
| Other or not stated | 6 | 3.2 % |
That is more than a footnote. A subscription invoiced in dollars shifts within the budget with every move in the rate, and on annual contracts the rate hits the entire amount at once. Anyone planning a software landscape should show the dollar positions separately.
Finding 4: integrations are described sparsely
219 of the 306 tools (71.6 per cent) name any integrations at all. The median is five named systems, the mean eight – a few vendors with up to 70 entries pull it upward.
Five named integrations is little in practice. Whether a tool connects to your accounting, your bank account and your reporting can rarely be settled from the vendor's page – that stays a question for the sales call.
What this means for tool selection
- Budget time for price research. With four in ten candidates, the question “what does it cost” costs a conversation. If you are comparing five tools, that is two meetings on average before you can even begin to calculate.
- Ask about currency early. A dollar price in a euro budget is an open position, not a fixed cost block.
- Treat the integration list as a starting point, not an answer. Have the connection to your accounting system demonstrated in the meeting.
- Calculate total cost, not the entry price. With finance software the cheapest tier rarely covers the feature set a monthly close actually needs.
The twelve tools that do publish a price, with what each is for, are in 12 finance tools that publish their price. All 306 with their fact sheets are in the tool database. How we support selection and rollout is on the page about implementing finance software.
Frequently asked questions
How many finance tools were reviewed?
306 – the complete stock of the nugrow finance tool database as at 18 September 2026. It is not a sample.
How many vendors do not publish a price?
121 of 306, or 39.5 per cent. 106 of those explicitly state “price on request”.
Why do enterprise tools publish prices less often?
The data shows the correlation, not the cause. A plausible reading is that enterprise contracts are negotiated individually and a published list price would constrain that negotiation. What is evidenced is only this: tools aimed at large corporates state a figure in 40 per cent of cases, tools aimed at small and mid-sized companies in 65 per cent.
Which currencies are the prices quoted in?
Of 185 price quotes, 142 are in US dollars, 30 in euros and 7 in British pounds.